{"id":10891,"date":"2021-06-21T15:50:43","date_gmt":"2021-06-21T15:50:43","guid":{"rendered":"https:\/\/www.htmlgoodies.com\/?p=10891"},"modified":"2021-06-21T15:50:43","modified_gmt":"2021-06-21T15:50:43","slug":"seo-headers-best-practices","status":"publish","type":"post","link":"https:\/\/www.htmlgoodies.com\/seo\/seo-headers-best-practices\/","title":{"rendered":"SEO Headers: Best Practices and Tips"},"content":{"rendered":"
Your site\u2019s SEO and visitors can both benefit from the proper use of header tags. To ensure your SEO headers are all they can be, we\u2019ll share some best practices and tips that are easy to implement.<\/p>\n
Some may argue that when it comes to your website\u2019s rankings, header tags aren\u2019t as essential as they used to be. While you could argue that until you\u2019re blue in the face, you cannot deny the fact that header tags still serve a significant purpose.<\/p>\n
How? First, these tags can improve your rankings by giving search engines keyword-rich info about your site\u2019s content. And second, they can make your content easier to scan and digest, which improves the user experience.<\/p>\n
With that being said, here are some best practices for SEO headers that you can use to boost your site\u2019s visibility and enjoyability:<\/p>\n
Google uses your headers to get context for your page so it can see what you\u2019re all about. As such, you\u2019ll want to include keywords in your header tags to give your SEO a boost. Will it result in as big of a boost as an authoritative site\u2019s backlink? No, but if Google pays attention to your headers, you want to ensure they\u2019re up to snuff.<\/p>\n
Implement this tip with care, as it doesn\u2019t mean that you should stuff your headers with keywords. Doing so will be spammy, and it will make your page look unnatural and negatively impact its readability.<\/p>\n
If you\u2019re having trouble figuring out how to put keywords in headers, try following these steps:<\/p>\n
In the past, Google stated that you could use as many H1 tags per page as you\u2019d like. Does this mean you should take that as a green light to load up a page with multiple H1s? No, as the best SEO practice is to use one H1 per page. Why? Because H1s are large and stand out as titles. If a reader sees many of them, it could be unpleasant to look at or, even worse, confusing.<\/p>\n
To ensure that your pages aren\u2019t overloaded with H1 tags, use a crawler tool. With an SEO tool like Screaming Frog<\/a>, for example, you can use the H1 tab to see if you have multiple H1s on a page and ensure that no pages are missing them entirely.<\/p>\n <\/p>\n Headers make a page scannable and easier to read. Since time is of the essence with so much information at our fingertips, your readers will likely scan and scroll your page to see if the content is worth checking out. If your headers are dull or not descriptive, a reader may move on to another website. And while all of your headers should capture the reader\u2019s interest, invest the most time into creating your H1, as it\u2019s the one that gets the most attention.<\/p>\n Make sure that it matches what the reader searched for in the first place. Does it answer a question they were probably looking to answer? Since this exercise can take some time, you may be better off writing your content with bland headers at first, so you don\u2019t get stuck. Then, later on, you can jazz them up.<\/p>\n How important is a content piece\u2019s scannability? Here are two tidbits that tell it all:<\/p>\n How do you make content more scannable? Break it up with headers. Not only will visitors stick around to read it all since it\u2019s easier to digest, but they\u2019ll also be more likely to share it. And the more your content is shared, the more likely you are to earn backlinks, which can improve your rankings.<\/p>\n Whip open a non-fiction book and go to its table of contents. A glance will give you some of the book\u2019s structure so you can pinpoint the info that you\u2019re looking for.<\/p>\n Try to do the same with your header tags, using a structure similar to this that will give the visitor a clearer idea of what they\u2019re about to spend their time reading:<\/p>\n Your headers should be consistent to optimize the user\u2019s experience. You can achieve this consistency by:<\/p>\n Your site\u2019s SEO and visitors can both benefit from the proper use of header tags. To ensure your SEO headers are all they can be, we\u2019ll share some best practices and tips that are easy to implement. Some may argue that when it comes to your website\u2019s rankings, header tags aren\u2019t as essential as they […]<\/p>\n","protected":false},"author":119,"featured_media":10893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30627],"tags":[7094,7093],"b2b_audience":[37],"b2b_industry":[65],"b2b_product":[506],"acf":[],"yoast_head":"\nMake Your Header Tags Intriguing<\/h2>\n
How Can You Make a Header Tag Intriguing?<\/h3>\n
\nDo your best to generate excitement. Would you keep reading if you saw that header?<\/p>\nBreak Up Text With Your Headers<\/h2>\n
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Use Your Headers to Create Structure<\/h2>\n
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Be Consistent in Your SEO Headers<\/h2>\n
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